Building the Business Case: No Pain, No Gain
Futurelab
SEPTEMBER 13, 2021
One of the most-commonly requested needs – often as a result of CEO/executive asks – is to build the business case for the business to focus on the customer experience. (It’s painful just to write that without thinking about this open letter to CEOs , excerpted from my book, Customer Understanding.) Tags: Annette Franz (Gleneicki) business outcomes change management customer experience outcomes Facebook Like.
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