6 Reasons Why Unstructured Data Is Key to an Effective Retention Program
VOZIQ
APRIL 21, 2022
According to Gartner, as much as 80% of business information is in unstructured form. This information includes customer data captured from contact center agent notes, surveys, emails, chats, and web forms. Traditional customer retention strategies only use structured data because it’s easier for their models to understand and be trained with. Not only is this a limitation, but the foundation of a myopic retention roadmap.
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