Sat.Nov 17, 2018 - Fri.Nov 23, 2018

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30 Marketing Pros & Data Analysts Reveal How Marketing Data Analysts Can Better Impact Marketing ROI

Callminer

Marketing analysts are often expected to predict the future, and, fortunately, tools like interaction analytics are available that can help them do just that.

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Tune up your SaaS sales pitch with a focus on clarity

Intercom, Inc.

For salespeople, your sales pitch is crucial – above all else, it must be crystal clear what you’re trying to sell and what the value is to your prospective customer. This clarity from the start is critical, because that early impression shapes everything that follows – according to Forrester , the first viable vendor to reach a decision maker and set the buying vision has a 74% average close ratio.

Sales 180
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How Customers Make Rules for Themselves

Beyond Philosophy

I have a rule with large purchases; I always sleep on it. I do it to ensure I want to make the purchase and not merely susceptible to a sales technique. Plus, it’s a significant expenditure, and I don’t want to make a mistake. This rule works well for me. Your customers have rules, too, and they use them in your Customer Experience. Understanding how and why customers are making these rules can help you provide the type of Customer Experience that makes buying from your organization the customer

Sales 148
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We Have So Much To Be Thankful For

CX Accelerator

I always love the thanksgiving season, but this year it's extra special. This has been a phenomenal year for CX Accelerator and the CX industry at large. I can't image a better field in which to work - improving people's lives through great experiences. When you boil it down, Customer Experience is simply doing the right thing. It’s putting others before yourself.

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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That Time My Client Cropped My Afro In My Headshot, And Why This Is Not Okay.

Myra Golden Media

I haven’t stepped into a Starbucks since two African American men in Philadelphia were arrested for merely being black in Starbucks back in April. But Starbucks isn’t the only company with issues with insensitivity. Consider three of my recent experiences with companies. It’s Not Okay to Crop My Afro Out of Your Corporate Images. Minutes before a workshop, I was seated stage-right as my client gave me an impressive introduction to the audience.

Start-ups 102
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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers.

Sales 178

More Trending

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Gartner’s CX Pyramid: An Approachable Framework

Heart of the Customer

Like many CX consultants, I’ve seen my share of maturity models. Most are really good at showing all the things you’re not doing. Typically, the sponsoring company offers to help by selling you useful consulting services to help you move up the model. Whether it’s Temkin Group’s CX Maturity Model, Forrester’s six-step CX Management Maturity exam, or MaritzCX’s CXEvolution, the complex models help you evaluate your program, and each is compelling in its own way.

CX 90
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5 Things Customer Service Agents Should Do On Every Call

Fonolo

There is no question that customer service is changing quickly. From website FAQs, to live chat options, to social media platforms, there are an increasing amount of channels which consumers can use to reach out for help. Still, even with all of these bells and whistles, nothing beats the emperor of all customer service options: Speaking to an actual human being.

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The growth of video customer support and why your business needs it

Intercom, Inc.

The days of waiting several hours on hold to speak with a support or sales representative are now (mostly) over. The monotone “Please hold the line, your call is very important to us” message has now be replaced by real-time messaging. You can message companies on social media just like you’d message your friends. You can resolve complex issues through live chat in a matter of minutes.

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How Quiz Maker Can Help Businesses to Generate Leads

ProProfs

With emerging competition in the world of digital marketing, marketers finding it challenging to generate new leads. Quizzes are not only fun and interesting. Rather, they are valuable for marketers to engage audiences and capture leads. Today, businesses experiment with quizzes to generate leads through audience interaction and engagement. Social media has taken to quizzes with much excitement and efficiently draws in a large audience.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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A River Runs Through Service

Chip Bell

Standing on the banks of a magnificent river, your imagination can run wild. A mighty river can take you many miles, connecting you with countless ports and people along the way. Rivers are still an important source of commerce transportation. It is the source of electric power in many places. Just, consider of all the stories told about the Mississippi river running over 2000 miles from Minnesota to the Gulf of Mexico near New Orleans.

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[Slideshare] Messaging vs Chat vs Texting: Battle for the Future of Customer Service

Fonolo

Consumers love to communicate with each other over text channels and, according to recent studies , they are eager to use this mode of communication to interact with businesses. There are three main forms of text-based communication battling for the future: Mesaging, chat, and texting. As a result, the world of messaging remains very fragmented (especially when viewed globally).

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Best of the Podcast: Revamp Your Employee Experience By Rethinking Your Hiring Methods

Customer Bliss

While many of us are taking some much-needed downtime this week, I want to thank all of you for listening to the podcast. I truly appreciate your support; it helps keep this show going! Of course, I’m grateful for having the opportunity to meet and chat with all of these wonderful guests who share their wisdom, strategies, and tactics with us.

CX 57
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6 ways you can use data to build a better contact center customer experience

UJET

Having a wealth of data at your fingertips will help build a more comprehensive picture of how customers interact with your service. It's important to seek out ways to learn more about your customers and their preferences as they use your product or service.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How will AI influence the customer experience? 6 steps:

Steven Van Belleghem

Since the founding of the internet, one of the primary challenges has been to help people get the information they want and need. Google was the first major company to solve this for search, which has contributed to their huge rise. But that was the first generation, pre-AI. Already, though, AI can help remind you about getting to your appointments on time, by incorporating information from your schedule and publicly-available traffic information.

AI 52
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Earnings Reports Show Call Center Momentum

Fonolo

A number of call center companies reported earnings in the last few weeks, so it’s time once again for an informal, semi-regular, not-at-all-intended-as-investment-advice look at what’s going on. Twilio and RingCentral both had a bumper crop of news and their stock prices have reflected that; this continues the momentum from the last time we talked about them.

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Hire People Who Care & Enable Them to Apologize

Customer Bliss

In my new Daily Dose video series, I explore the topics that chief customer officers must grapple with on a daily basis. Join me as I discuss what I’ve learned over the course of my 35-year career, so that you can more effectively do the work that needs to be done. The following is a lightly edited transcript of the video below. In my latest book, Would You Do That To Your Mother?

CX 52
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6 Steps From Journey Maps to Outcomes

CX Journey

Did you know that journey maps are more than a tool? I've written previously about 11 myths and mistakes about journey mapping: 5 Myths of Journey Mapping 6 Bonus Myths of Journey Mapping I should add one more myth, which is really the umbrella myth that likely encompasses all the others: Journey mapping is just a tool. Nope, it's not just a tool; it's not just a workshop: it's a process.

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HR Meets AI: The New Way of Keeping Large Workforces Connected and Engaged

Speaker: Miriam Connaughton and Donald Knight

As organizations scale, keeping employees connected, engaged, and productive can seem like a monumental task. But what if AI could help you do all of this and more? AI has the power to help, but the key is implementing it in a way that enhances, rather than replaces, human connection. Join us for an exploration into how industry trailblazers are using AI to transform employee experience at scale while addressing both the potential and the pitfalls.

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Now IP PBX Software That Even Small Enterprises Can Use to Improve Business Communications

Hodusoft

Communication is the key to business success and it is just as important for smaller companies as it is for larger ones. IP PBX is often perceived as a communication tool meant only for larger enterprises. That traditional IP PBX system represents significant investment has been deterrence for widespread adoption by smaller companies and even SOHO businesses.

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AI in Australia: Notes from CCO Sydney

Confirmit

Late last month I joined my Aussie colleagues in Sydney for the Chief Customer Officer event. It’s a fantastic event with a brilliant line-up of speakers, from Westpac to Tesla to SumoSalad. It was great to see so many customer-focused people together, all looking for ways to build better customer experiences. Of course, we weren’t just there for the networking and the discussion groups.

AI 40
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Practice self-care this Thanksgiving

Help Scout

While you’re rushing around serving customers this holiday season, don’t forget to take care of yourself. Here’s a Happy Thanksgiving message from Leah on behalf of everyone at Help Scout! While many of us will be enjoying a well deserved turkey break this week, there will still be plenty of people hard at work supporting our customers or perhaps just “checking in for a minute”.

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Why We Innovate? Nine out of Ten Dentists Agree…

SugarCRM

By Zachariah Sprackett, SVP, DevOps at SugarCRM. There’s so much the whole team at SugarCRM has accomplished during the last 12 months that I’d love to tell you about. But to do that, I feel like first I need tell you about how we think about software delivery. One way to think about it is to consider those family-size tubes of toothpaste all of us are tempted by.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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How Is the 2018 Holiday Customer Experience Shaping Up?

1 to 1

Consumer confidence is at an 18-year high and holiday shoppers are ready to spend. Total retail sales in the U.S are expected to exceed $1 trillion during the holiday season, representing the "strongest growth since 2011," according to eMarketer. But, if there’s anything to be learned from the so-called retail apocalypse, it’s that retailers can’t rely on the same strategies they used seven years ago.

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Using Automation to Improve the Quality of Open-Ended Survey Responses

Confirmit

In this webinar, Jason Bryce, Confirmit’s Technical Solutions Consultant, will discuss Confirmit's Dynamic Open Text technology and reveal the groundbreaking results of our research on the success of using automation to improve open text survey responses. While open-ended survey questions can help you collect deeper insights while asking fewer survey questions, getting respondents to provide meaningful detail in their responses can be a challenge.

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Goodbye CMOs, Your Time is Up: From Brand Building to Business Growth

C3Centricity

It is more than a year ago that Coca-Cola did away with their CMO in favour of a Chief Growth Officer. Was it a wise move or foolhardy? In a recent interview with Marketing Week their global vice-president of creative claims that it has “broadened” the company’s approach to marketing. Well something is clearly working for Coke; at the end of last month it reported higher-than-expected financial results for Q3 2018.

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Using Automation to Improve the Quality of Open-Ended Survey Responses

Confirmit

In this webinar, Jason Bryce, Confirmit’s Technical Solutions Consultant, will discuss Confirmit's Dynamic Open Text technology and reveal the groundbreaking results of our research on the success of using automation to improve open text survey responses. While open-ended survey questions can help you collect deeper insights while asking fewer survey questions, getting respondents to provide meaningful detail in their responses can be a challenge.

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AI for Business Outcomes: Selecting the Right Tools to Drive Results

Customers expect to be able to interact with your organization whenever and however they want. They also expect your agents to have insights into their journeys so that they don’t have to repeat themselves as they move through various channels. And, if they’re not able to, they just might find one of your competitors who will offer the flexibility they are looking for.

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Market Research Industry Experts: Peter Haslett - Realeyes

Confirmit

In this video, Peter Haslett of Realeyes talks to Confirmit about the future of Marketing Research. He focuses on the way in which researchers can now use passive data collection to deliver a wealth of insight without asking direct questions of respondents. Peter talks about the importance of webcams in capturing data that can then be coded to provide deep insight into how people feel as they watch video content.

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Digital Developments

Confirmit

In most of the conversations I have with clients these days, it takes about five minutes before the word “digital” makes an appearance. It’s hardly surprising. Websites are one of the most important and powerful tools a company has to engage with customers, so it’s a natural place for collecting a wide variety of feedback. To help make sure that our clients can make the most of this opportunity, we’ve just made some pretty significant enhancements to our digital fee