Why CSAT only gives you half the picture
Intercom, Inc.
MAY 6, 2020
Customer Satisfaction Score (CSAT) is by far the most popular customer service quality metric used across all industries and teams of all sizes. But CSAT alone is actually a poor indicator of support quality. This is a guest post from Martin Kõiva, the CEO of Klaus , a conversation review tool for support teams that aims to improve customer service quality by making internal feedback easy and systematic. .
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