Not investing in localization is costing you more than you think
Intercom, Inc.
AUGUST 17, 2020
For many companies, the word localization typically prompts two thoughts: it’s costly, and it’s time-consuming. Localizing a product for international expansion means making all aspects of that product accessible to the market you’re looking to enter – from language translation and adapting product UX to offering multilingual customer support, and beyond.
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