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Picture this: your customer experience (CX) team has gone through your customers’ feedback, identified regular pain points in the customer journey, and found solutions to reduce friction and retain more customers. However, they did this several months ago and suddenly customer retention is starting to dip down again. What happened? Chances are that the change in customer needs wasn’t actually sudden but a gradual shift.
This is a guest post from Jim Davies, Chief Experience Officer (CXO) at Calabrio. Customers are like elephants; they have amazing memories. This means they will […] The post What elephants and customer experiences have in common first appeared on Adrian Swinscoe.
The on-going contact center conversion to SIP trunking technology has been an industry success story. Why? For starters, using SIP technology to enable voice and video calls, messaging, and data transmission saves money: up to 50% more, according to Gartner analysts. And SIP trunking is super-flexible; it makes it easy for contact centers to add advanced features like speech analytics, Web Call-Backs (formerly Visual IVR), and conversation scheduling from third-party vendors.
In a highly competitive environment, assessing the success of a DTC brand just by checking the revenue and customer lifetime value is not enough. Predicting customer behavior and future growth is essential, and multiple methodologies are available to achieve this. RFM and NPS are widely used in ecommerce for these purposes. RFM stands for Recency , Frequency, and Monetary value and is an efficient analysis model that allows brands to gauge and identify high-value customers for further targeting.
What does customer service excellence look like in 2024? According to our report with insights from CX expert Shep Hyken, customer expectations are at an all-time high, and there’s a bigger shift toward self-service and leveraging AI capabilities.
Today’s interview is with Julia Fabris McBride, Chief Leadership Development Officer at the Kansas Leadership Center and co-author of a new book called When Everyone Leads: […] The post We need to move leadership from the job of one to the job of the many – Interview with Julia Fabris McBride of the Kansas Leadership Center first appeared on Adrian Swinscoe.
With 100 million users since being unveiled last November, ChatGPT is certainly the chattiest chatbot in the long history of conversational bots. Indeed, it’s already being talked about in the same terms as the most transformative communications innovations ever invented. Sure, Gutenberg’s printing press or Berners-Lee’s World Wide Web changed the course of human history, but nothing has ever had quite the immediate impact of OpenAI’ s groundbreaking ChatGPT.
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With 100 million users since being unveiled last November, ChatGPT is certainly the chattiest chatbot in the long history of conversational bots. Indeed, it’s already being talked about in the same terms as the most transformative communications innovations ever invented. Sure, Gutenberg’s printing press or Berners-Lee’s World Wide Web changed the course of human history, but nothing has ever had quite the immediate impact of OpenAI’ s groundbreaking ChatGPT.
A lot has been written about the benefits to customers of a company that adopts a customer-first approach. But many companies still don’t understand why it is their best business investment for growth as well. So I thought I would (once again) explain why it would be a good idea for all organisations to adopt a customer-first strategy. At its simplest, putting customers’ needs and satisfaction at the heart of a company’s objectives lead to increased loyalty, positive word of mo
All companies want to build products and deliver support that delights customers. But there’s often a disconnect between what business leaders think customers want and what customers actually need. Using intuition or instinct to guess what customers need rarely works. Many businesses do just that, since about 85% of new products in the U.S.
I have a confession to make. As an entrepreneur, terms such as “the great resignation”, “quiet quitting”, and “the canceling of hustle culture” really made me angry, at least initially. They are the opposite of everything I have ever known to be the recipe for success. Everything I have ever done in my life to. Read Full Article The post The Canceling of Hustle Culture…Who is Right?
Expansion – not simple renewal – is the ultimate indicator of a successful customer. There’s a way to handle expansion (upselling, cross-selling, land-and-expand, etc.) that results in limited, incremental growth in customer account value. And there’s a way to do it that results in consistent, exponential growth in customer account value.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is at an inflection point. Rigid, monolithic platforms slow brands down, but a full replatforming is disruptive and costly. Modular architecture offers a flexible, scalable alternative - allowing enterprise brands to modernize without ripping and replacing their entire stack. Learn how a composable approach helps modernize commerce stacks while maintaining control over critical systems.
How you interact with and learn from your online reviews has become a crucial aspect of managing customer satisfaction. As a business owner, you must pay close attention to these reviews to understand what your customers are saying about you.
Finding Empathy In Customer Experience It’s easy to assume that empathy is one of those things…we should all know it, feel it, and share it. Just typing that sounds like a better world, a world in which we understand our fellow humans better. So the term empathy gets tossed around a lot in customer experience. But what do we really know about it? First, let’s define what we’re talking about when we discuss the need for empathy.
There’s no question that the use of AI in customer service is on the rise. It’s estimated that by 2026, 1 in 10 agent interactions will be automated , saving $80 billion in labor costs. Predictions on market growth vary, but one study shows an expected compound annual growth rate in AI of 37.3% from 2023 to 2030. So why all this interest? Introducing AI for customer service is allowing organizations in every industry to improve service while cutting costs, improving employee workloads, and more.
Forget predictions, let’s focus on priorities for the year and explore how to supercharge your employee experience. Join Miriam Connaughton and Carolyn Clark as they discuss key HR trends for 2025—and how to turn them into actionable strategies for your organization. In this dynamic webinar, our esteemed speakers will share expert insights and practical tips to help your employee experience adapt and thrive.
Challenging economic times really put pressure on teams to retain revenue. How can you ensure you’re aligning resources to the right initiatives that will protect and grow your customer base? Thankfully, customer success operations has come to the rescue. By collecting and analyzing data that helps you implement and understand the effectiveness of customer success initiatives, CS operations can tie impact to key business outcomes and the bottom line.
Photo by Power Digital Marketing on Unsplash It can be an all too familiar problem for email marketers. One day things were going well, and then you found out the slump you hit was because your subscribers hadn’t been seeing your emails. Email deliverability problems can affect companies of all sizes.
You can’t stop the AI wave, but you don’t have to get drowned by it. You can get in the water by using accessible AI support apps on Zendesk to help CX and EX that integrate with what you already use. Your company doesn’t need to be gigantic or have a massive budget for an entire overhaul to be able to benefit from the power of AI. Businesses and Customers Want AI It’s a great time to employ AI in your customer service strategy.
Alan Flower is in a pickle, and he came to us for help on a recent podcast. Flower asks, “How can I increase prices and not lose customers?” Since I figure with rising supplier and material goods costs, not to mention energy costs increases, many of you are facing the same issue, I thought we could also discuss it here. I’ve had many conversations with our clients and heard many TV interviews where people say we need to increase prices, but we can’t raise them that much b
Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting
Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical
VoC — or Voice of the Customer programs — helps businesses learn more about their consumers’ wants, needs, and preferences. While most VoC efforts start strongly, many tend to lose their traction over time— especially if the program isn’t properly implemented or the company becomes complacent. The good news is that there are still ways to get VoC programs back on track.
In this era of constant innovation and transformation, the implementation of DevOps has become a game-changer for many organizations. DevOps has been playing a pivotal role in enabling organizations to accelerate their digital transformation journey by providing a faster and more efficient way to deliver products and services.
Do you know the difference between burnout & disengagement? Learn how to identify, reconnect, and thrive for success in work and life. The post Breaking the Cycle of Burnout and Disengagement: How to Reconnect and Thrive appeared first on Doing CX Right.
Have you ever wondered about the difference between customer success and customer support? While both are important for ensuring customer satisfaction and retention, they have different objectives and approaches. This article will explore the differences between customer success and customer support and how they work together to help businesses succeed.
Faster response times mean happier customers Are your customers on hold too long? Nearly half of consumers find hold times unacceptable, and a quarter will leave your brand because of it. Our latest report reveals how companies are affected by wait times and the impact on customer satisfaction. Read the report to get insights into the impact of long hold times and areas for opportunities.
You know ChatGPT is powerful, but how is it actually useful to you in Customer Success on a daily basis? When it comes to AI like ChatGPT, everything starts with understanding Prompt Engineering. I like to remind people that AI will not replace you. But if you don’t know how to leverage powerful AI tools – like ChatGPT – someone who does… definitely will.
In today’s business landscape, providing an exceptional customer experience is essential to the success of any company. A company’s call center is often the primary point of contact between customers and the organization. Therefore, optimizing the call center experience should be a top priority for companies that want to improve customer satisfaction and loyalty.
Wally Feresten, known as the Cue Card guy for over 30 years, shares lessons learned from working on late-night TV shows and SNL, and how to get and keep customer loyalty/fans. The post Insights from Saturday Night Live & The Entertainment Industry About Customer Loyalty appeared first on Doing CX Right.
On the Intercom Support team, we’re always experimenting with ways to offer our customers a better experience – whether that’s a faster response, a more helpful answer to a question, or just a more delightful interaction with our reps. One such experiment took place last year in the run-up to the launch of our next-generation Inbox , when we chose to dedicate a team of specialists to handling questions specific to the new product.
Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever
When it comes to Customer Engagement, email is a primary channel for many businesses. But what happens when the emails you send are ineffective, causing decreased opens and interactions, increased unsubscribes, and a tarnished sender reputation? These are clear signs that your customers may be ignoring you. In this post, we’ll explore why this might be happening and how you can ensure your emails are always effective.
"MarTech is marketing." Source: Kogan Page That's the tagline adopted by Third Door Media a few years ago for its MarTech conferences and martech.org website.
Nir Eyal, a behavioral design expert, and Stacy Sherman discuss how businesses can tap into human emotions to influence buyers and create brand-loyal customers. The post The Hook Model: Unlocking Secrets of Customer Engagement appeared first on Doing CX Right.
Customer Feedback is important for every business. And when it comes to growing your SaaS business, it becomes even more necessary. Without feedback, it would be impossible to know your customers’ perceptions about your product, their experiences, their frustrations, concerns, and the challenges they might face while using your product or services.
Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.
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