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Builder beware: marketing tension in product-first companies

Intercom, Inc.

Back then, the better product was almost always the underdog product. Fast forward through the iPod and then the iPhone, and seemingly overnight your CEO and non-techy friends and family suddenly had good product taste. Google’s search engine is a similar story. But these examples are exception, not the rule.

Gambling 191
article thumbnail

Builder beware: marketing tension in product-first companies

Intercom, Inc.

Back then, the better product was almost always the underdog product. Fast forward through the iPod and then the iPhone, and seemingly overnight your CEO and non-techy friends and family suddenly had good product taste. Google’s search engine is a similar story. But these examples are exception, not the rule.

Gambling 165