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EdTech Series: PX Strategies to Power In-App Engagements

Gainsight

In EdTech, where communication is critical, how do you make sure the right message reaches the right students, teachers, administrators, and other educational players? In-app engagements are outreaches from your company to your end-users that happen within a product. Drive ongoing product education that evolves with current events.

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Healthcare Edition: How to Get Information to Your Users Quickly

Gainsight

In-app engagements are outreaches from your company to your end users that happen within a product. Drive ongoing product education that evolves with current events. Product Announcements: Specific to Current Events. Product Adoption: Specific to Current Events. Product Feedback.

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Pulse Everywhere: The Biggest Event Pivot of My Career

Gainsight

Fast forward 12 years, I landed my dream job as the Director of Corporate Events at Gainsight, giving me the experience of working on both the client and agency side of event production and the opportunity to oversee the corporate events team here at Gainsight.

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Builder beware: marketing tension in product-first companies

Intercom, Inc.

In fact, it’s an umbrella term for a bunch of teams, each with different set of core skills: demand gen, comms, content, events, product marketing, product education and brand design. We had zero credibility when we promised anything, and this created a one-way tension between product and marketing.

Gambling 191
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Builder beware: marketing tension in product-first companies

Intercom, Inc.

In fact, it’s an umbrella term for a bunch of teams, each with different set of core skills: demand gen, comms, content, events, product marketing, product education and brand design. We had zero credibility when we promised anything, and this created a one-way tension between product and marketing.

Gambling 165