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EdTech Series: PX Strategies to Power In-App Engagements

Gainsight

In EdTech, where communication is critical, how do you make sure the right message reaches the right students, teachers, administrators, and other educational players? In-app engagements are outreaches from your company to your end-users that happen within a product. Drive ongoing product education that evolves with current events.

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Pulse Everywhere: The Biggest Event Pivot of My Career

Gainsight

My career in events started back in 2008 as a sales associate supporting sponsorship fulfillment. I fell in love with the nitty-gritty details of my job so I ventured out of sponsorship fulfillment and dove right into event management. Content Production and Delivery.

Gaming 88
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Healthcare Edition: How to Get Information to Your Users Quickly

Gainsight

Over the past few weeks, you’ve probably been reminded of every email subscription list you’ve ever signed up for. In-app engagements are outreaches from your company to your end users that happen within a product. Drive ongoing product education that evolves with current events. Product Feedback.

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Builder beware: marketing tension in product-first companies

Intercom, Inc.

The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies. Their approach: “First we sell it, then the product team has to quickly build it.” Big clients end up dictating the roadmap, there’s no product vision, and your product quickly turns into incoherent bloatware.

Gambling 191
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Builder beware: marketing tension in product-first companies

Intercom, Inc.

The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies. Their approach: “First we sell it, then the product team has to quickly build it.” Big clients end up dictating the roadmap, there’s no product vision, and your product quickly turns into incoherent bloatware.

Gambling 165