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EdTech Series: PX Strategies to Power In-App Engagements

Gainsight

In EdTech, where communication is critical, how do you make sure the right message reaches the right students, teachers, administrators, and other educational players? Drive ongoing product education that evolves with current events. An in-app engagement strategy requires two things: structure and technology.

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Healthcare Edition: How to Get Information to Your Users Quickly

Gainsight

Drive ongoing product education that evolves with current events. An in-app engagement strategy requires two things: structure and technology. Technology is necessary to deploy the in-app engagements and the processes below will help you map out when, where, and how often your engagements should occur.

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Builder beware: marketing tension in product-first companies

Intercom, Inc.

In technology, fast followers are really fast. Let’s look at another absolutely dominant product: Salesforce. I genuinely haven’t talked to a single person who really likes using their product or speaks enthusiastically about it, yet it’s viewed as absolutely essential to sales teams. Google’s search engine is a similar story.

Gambling 191
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Builder beware: marketing tension in product-first companies

Intercom, Inc.

In technology, fast followers are really fast. Let’s look at another absolutely dominant product: Salesforce. I genuinely haven’t talked to a single person who really likes using their product or speaks enthusiastically about it, yet it’s viewed as absolutely essential to sales teams. Google’s search engine is a similar story.

Gambling 165