Growth vs. Customer Experience: A Dilemma?
ECXO
DECEMBER 25, 2024
Measure CX Impact on Business Metrics What to Do: Track CX metrics like NPS, Customer Satisfaction (CSAT), and Customer Effort Score (CES). Example Action: Develop email campaigns that focus on educational content and helpful tips rather than hard sales. Align marketing and sales strategies with customer-centric values.
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