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4 Ways Product Teams Can Make Customers More Successful

Gainsight

Most recently, it culminated with Gainsight’s rollout of the PX Product Experience Platform. As customer success becomes more and more established, the relationship between PM and CS has the potential of mirroring the sales and marketing challenges many companies struggle with.

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Builder beware: marketing tension in product-first companies

Intercom, Inc.

The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies. Their approach: “First we sell it, then the product team has to quickly build it.” Back then, the better product was almost always the underdog product. Google’s search engine is a similar story.

Gambling 191
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Builder beware: marketing tension in product-first companies

Intercom, Inc.

The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies. Their approach: “First we sell it, then the product team has to quickly build it.” Back then, the better product was almost always the underdog product. Google’s search engine is a similar story.

Gambling 165