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4 Ways Product Teams Can Make Customers More Successful

Gainsight

We all know how it works…a fledgling SaaS company releases a minimally viable product and starts bringing on customers. Early customers help shape the direction of the product and before you know it, a Customer Success team is created. Go to your company’s sign-up for a demo or free trial page.

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Builder beware: marketing tension in product-first companies

Intercom, Inc.

The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies. Their approach: “First we sell it, then the product team has to quickly build it.” Big clients end up dictating the roadmap, there’s no product vision, and your product quickly turns into incoherent bloatware.

Gambling 191
article thumbnail

Builder beware: marketing tension in product-first companies

Intercom, Inc.

The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies. Their approach: “First we sell it, then the product team has to quickly build it.” Big clients end up dictating the roadmap, there’s no product vision, and your product quickly turns into incoherent bloatware.

Gambling 165