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Builder beware: marketing tension in product-first companies

Intercom, Inc.

Fast forward through the iPod and then the iPhone, and seemingly overnight your CEO and non-techy friends and family suddenly had good product taste. Google’s search engine is a similar story. In technology, fast followers are really fast. Let’s look at another absolutely dominant product: Salesforce. Just ask Snapchat.

Gambling 191
article thumbnail

Builder beware: marketing tension in product-first companies

Intercom, Inc.

Fast forward through the iPod and then the iPhone, and seemingly overnight your CEO and non-techy friends and family suddenly had good product taste. Google’s search engine is a similar story. In technology, fast followers are really fast. Let’s look at another absolutely dominant product: Salesforce. Just ask Snapchat.

Gambling 165