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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

This article examines in detail how businesses in both B2B and B2C contexts are leveraging AI, sentiment analysis, voice-of-customer (VoC) platforms, predictive analytics, and streaming data to capture customer insights in the moment. These integrated approaches were not built overnight.

AI 346
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

This involves collecting and analyzing data through various methods such as surveys, customer interviews, voice of customer (VOC) programs, and feedback mechanisms. Voice of Customer (VOC) programs capture customer preferences, experiences, and expectations through direct and indirect feedback.

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

This involves collecting and analyzing data through various methods such as surveys, customer interviews, voice of customer (VOC) programs, and feedback mechanisms. Firms like Microsoft, Dell, Shopify, Cisco, and Lenovo use VOC to refine their products and services.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

A robust Voice of the Customer (VoC) program ensures that the CX transformation is guided by actual customer insights rather than assumptions. Modern VoC platforms can categorize feedback by topic and sentiment, helping CX teams to identify the most frequent pain points across the customer base.

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Beyond the Ask: A Practical Guide to Deciding Which Customer Feedback to Act On

eglobalis

Will it require significant engineering hours or new infrastructure? Challenges : Evaluating feasibility involves input from product teams, designers, R&D, engineers, and operations. Actionable Suggestion : Collaborate closely with your engineering and product teams to assess technical challenges early.

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How Generative AI Can Uplift Your Voice of the Customer (VoC) Program

Experience Investigators

Voice of the Customer (VoC) programs have leveraged some level of artificial intelligence (AI) in many ways already, including pattern recognition, predictive analytics, and sentiment analysis. Voice of the Customer (VoC) programs now include many opportunities with AI to enhance the customer experience. AI can be a worthy partner.

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Best Practices for Protecting Your CX Program During Economic Volatility

Execs In The Know

Get Smart About VoC and Business Intelligence. While you might already use questionnaires or surveys, consider adding additional elements to your VoC program to create a more robust feedback engine. Consider elements like: SMS Surveys. 5-Star Surveys. Social media monitoring. Text & Sentiment Analytics. Email surveys.

CX 97