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What is product-market fit? Examples and strategies to find it

Zendesk

Product-market fit is essential for companies to understand their customers, their value proposition and the reason why customers buy from them,” says Jeremy Ambrose, Director of entrepreneurial spark at Zendesk. This is intrinsically linked to the ability to de-risk company moves in marketing, sales strategy, hiring, and company culture.”

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Builder beware: marketing tension in product-first companies

Intercom, Inc.

The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies. Their approach: “First we sell it, then the product team has to quickly build it.” The idea of a product-first company isn’t exactly new. The four traps facing product teams. Everyone uses it.

Gambling 191
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Builder beware: marketing tension in product-first companies

Intercom, Inc.

The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies. Their approach: “First we sell it, then the product team has to quickly build it.” The idea of a product-first company isn’t exactly new. The four traps facing product teams. Everyone uses it.

Gambling 165