Builder beware: marketing tension in product-first companies
Intercom, Inc.
JULY 4, 2018
The idea of a product-first company isn’t exactly new. As Procter & Gamble CEO Bob McDonald once said, “We know from our history that while promotions may win quarters, innovation wins decades.” Similarly, James Dyson, of vacuum cleaner fame, would tell employees, “Focus on the product. The four traps facing product teams.
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