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New at Intercom: 5 highlights from our virtual launch event

Intercom, Inc.

Because Intercom is a single connected platform, the responses to survey questions are added to the customer profile, which can automatically trigger workflows elsewhere – now, sales, marketing, and support teams will have far more context and information available when they interact with customers.

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Builder beware: marketing tension in product-first companies

Intercom, Inc.

The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies. Their approach: “First we sell it, then the product team has to quickly build it.” Let’s look at another absolutely dominant product: Salesforce. We’ve spent nothing on sales and marketing.”

Gambling 191
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Builder beware: marketing tension in product-first companies

Intercom, Inc.

The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies. Their approach: “First we sell it, then the product team has to quickly build it.” Let’s look at another absolutely dominant product: Salesforce. We’ve spent nothing on sales and marketing.”

Gambling 165
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Pulse Everywhere: The Biggest Event Pivot of My Career

Gainsight

My career in events started back in 2008 as a sales associate supporting sponsorship fulfillment. I fell in love with the nitty-gritty details of my job so I ventured out of sponsorship fulfillment and dove right into event management.

Gaming 88
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4 Ways Product Teams Can Make Customers More Successful

Gainsight

Most recently, it culminated with Gainsight’s rollout of the PX Product Experience Platform. As customer success becomes more and more established, the relationship between PM and CS has the potential of mirroring the sales and marketing challenges many companies struggle with.

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What is product-market fit? Examples and strategies to find it

Zendesk

Product-market fit is essential for companies to understand their customers, their value proposition and the reason why customers buy from them,” says Jeremy Ambrose, Director of entrepreneurial spark at Zendesk. This is intrinsically linked to the ability to de-risk company moves in marketing, sales strategy, hiring, and company culture.”