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Why Silos in 2020’s CX Aren’t Your Real Problem—And What You Should Focus on Instead

eglobalis

A practical example is creating a steering committee that includes representatives from marketing, sales, customer service, IT, finance, and operations. To facilitate collaboration between CX (Customer Experience) and Finance, the company can set a shared KPI related to customer retention rates and link it to financial performance metrics.

CX 450
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

For instance, some companies form a CX governance board comprising senior leaders from sales, marketing, operations, services and finance, chaired by the CX executive sponsor. Customer experience spans many touchpoints and processes trying to fix everything at once can overwhelm the team and dilute resources.

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CX Awareness. How Customer-Centric is Your Organization?

ECXO

This approach goes beyond providing excellent customer service; it’s about ensuring every facet of your business is designed to deliver value to your customers, from your operations to IT systems, from your finance processes to the CEO. Focus on transactional surveys on critical touchpoints of the customer journey.

CX 156
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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

They want suppliers and partners who are easy to do business with, understand their needs, and provide consistent support across every touchpoint. Establish a CX Steering Committee Form a leadership council composed of key executives from sales, marketing, product, operations, and finance.

CX 238
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What metrics are the most important for your product?

Intercom, Inc.

In the early days of the analytics team at Intercom, our tracking mostly consisted of typical SaaS company finance metrics , such as the conversion rate of our customers from trial to paid, and monthly recurring revenue. 3 touchpoints to determine your metrics. Not all products are the same.

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Guest Post: 5 Reasons Why Customer Experience is the Pulse of Every Business

Shep Hyken

This week we feature an article by Jafar Sadhik, a digital marketer in the fields of SaaS tools, data management, and finance management. The prime intention of a company should be to create a brilliant path of customer experience throughout the map of touchpoints in its physical or digital presence. . New leads to loyal customers .

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Managing Customer Experience Like a Pro: Inside a CX Manager’s Daily Workflow

Retently

A CX Manager is responsible for the entire end-to-end customer journey, making sure every touchpoint from store purchase to post-fulfillment support is smooth, frustration-free, and ultimately leads to happier, more loyal customers. But in reality, their job goes far beyond answering tickets or handling complaints.

CX 115