How to Develop a Recession-Proof Product-Led Strategy

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As PMs, we all know the importance of building a successful product-led growth strategy. Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. But what else do they have in common? What features do their strategies have that allow them to see continued success in this ever-changing market?

In this webinar, product-led growth pioneer Wes Bush will examine what the top PLG companies have in common, take an in-depth look at features and usage analytics, and explain how to use this information as the primary driver for customer acquisition, retention, and expansion. Wes will also discuss and teach you:

Case studies of successful and failed PLG strategies
The important aspects of a great product-led strategy
How to effectively implement PLG strategies into your business
How to adjust your product-led strategy during uncertain times

December 6, 2022 at 12:30 pm PT, 3:30 pm ET, 8:30 pm GMT

Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

Brought to you by:

Wes Bush, Author of "Product-Led Growth"

Wes Bush is a challenger. He’s challenged himself by running marathons, skydiving, and building a remote business. He’s challenged an entire industry to find a better way to approach SaaS growth. Wes is allergic to the status quo.

As founder and president of the ProductLed, Wes spends his days teaching SaaS businesses how to flip the traditional sales playbook on its head and build products that sell themselves.

Wes holds a Bachelor’s Degree in Global Business and Digital Arts from the University of Waterloo. A respected business consultant, Wes understands that flashy marketing and hard sells can’t replace the value a customer receives from an exceptional product. A strong brand and social proof are no longer enough to build trust with the modern buyer. People need to try before they buy. Product-Led Growth turns that philosophy into an executable business strategy.

Tech Customer Success