Beyond Philosophy

NOVEMBER 11, 2014

Procter & Gamble learned the lesson that getting the habit wrong could mean the difference between fail and success of a product launch. When launching Febreeze initially they targeted people with odour problems at their homes.

Net Promoter Score 167

Net Promoter Score CEM Gambling Social Media 167

Beyond Philosophy

NOVEMBER 19, 2014

If you enjoyed this post, you might be interested in the following blogs: Emotionally Engagement and Brand Loyalty: Procter and Gamble Gets it, Do You? These brave men and women will always be remembered. Guinness: Being ‘Made of More’ with Your Brand. Thinking Fast and Lazy: Why Do Ads Target Your Emotions?

Net Promoter Score 125

Net Promoter Score Social Media Gambling Customer Loyalty 125

RateMyService

APRIL 22, 2025

So bring out the big guns and show them themoney : Show them that boosting your Net Promoter Score (NPS) by 10 points could lift revenue by 15% a year, based on your customerdata. CFOs dont like gambling. Rather than gut feelings and happy customer anecdotes, CFOs want solid evidence.

Net Promoter Score 52

Net Promoter Score Gambling Finance NPS 52

Beyond Philosophy

JUNE 26, 2015

They have consistently raised their Net Promoter score and held it there. To learn more about the details of their journey from Laverty and myself, please sign up for our Webinar, “ RICOH – How We Moved Our Loyalty Score by 34 Points in 30 Months ” on Thursday, July 23rd, at 11am EDT. Ricoh did a great job.

Net Promoter Score 151

Net Promoter Score Gambling Start-ups Sales 151

Beyond Philosophy

OCTOBER 1, 2015

If you enjoyed this post, you might be interested in the following blogs: Women Want Social Responsibility from Their Brands. 7 Reasons Brand and CX Are Disconnected. Emotional Engagement and Brand Loyalty: Procter and Gamble Gets It…Do You?

Customer Experience 163

Customer Experience Gambling Legal CX 163