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Watch A Great Emotional Ad That Is Critically Acclaimed

Beyond Philosophy

The clamor on Social media and with my friends and family in England has been, “Have you seen that Sainsbury’s Christmas ad? Sainsbury’s Christmas Ad is appearing in social media feeds around the world. Great ads create a great emotional connection, and many times, don’t even involve a product or service. It’s great!”.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

Procter & Gamble learned the lesson that getting the habit wrong could mean the difference between fail and success of a product launch. When launching Febreeze initially they targeted people with odour problems at their homes.