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Some front-line employees, under pressure to improve scores, even game the systemnudging only happy customers to take surveysdistorting the truth. Social media has been a game-changer here: customers often voice praise or grievances on Twitter, Facebook, or WeChat as their experience unfolds.
And if you think about AWS, if you think about the rise of cloud data warehousing, that is a big technology change and a big game changer for a lot of companies. “So we’ve seen companies who have basically re-centralized their data into cloud data warehouses, and that is the source of truth.
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