How to Create Unique Customer Journeys to Optimize Business Outcomes

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A one-size-fits-all approach is a great approach – if it’s 2010.

With the growth of AI, customers expect – and often demand – a customer journey based on their unique needs and history with your brand. Advanced platforms enable you to move beyond simple personalization or mass customization to create truly unique customer journeys that optimize outcomes for both your customers and your brand.

In this exclusive webinar with Shawn Phillips, you'll learn how great organizations are:

Using AI tools to go deep into understanding their customers
Building unique journeys to ensure customers solve their problems in the way that they want
Doing all of this simultaneously with a low cost to serve

Don't miss this session! Save your seat and register today!

August 9th, 2023 at 9:30am PDT, 12:30pm EDT, 5:30pm BST

Brought to you by:

Shawn Phillips, CCXP, Head of Growth and Innovation

Shawn Phillips knows how to help companies make their customers happy… and keep them that way. As a certified change management expert and certified customer experience professional (CCXP), he specializes in working with organizations to boost customer loyalty and profits by addressing friction and inefficiencies through technology, improved processes, and implementation of enterprise-level software.

Shawn has honed his abilities over more than two decades as a senior business consultant, project manager, and IT director. He improved customer and employee journeys while implementing strategic software solutions at companies such as American Eagle, BlueCross/BlueShield, and Roots Canada. His experience in internal leadership roles on teams at Best Buy and Leeann Chin fueled his keen understanding of how to prioritize resources and strategy to deliver projects on time and within budget.

The customer’s journey is constantly evolving, and so must the tools employed to take a proactive approach to designing effective initiatives. Leading Heart of the Customer’s cutting-edge Journey Experience (JX) practice allows Shawn to work with companies to deliver on the vision of ever-improving customer journeys.

Tech Customer Success