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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Governance mechanisms should be put in place early, led by leadership. For instance, some companies form a CX governance board comprising senior leaders from sales, marketing, operations, services and finance, chaired by the CX executive sponsor. At the organizational level, a governance framework keeps everyone aligned.

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??How Code for America uses Intercom to bridge the gap between people and government

Intercom, Inc.

As global unemployment rates continue to grow, people are looking to government for guidance, reassurance, and financial assistance. In the US, individuals who have recently lost their job or whose income has been impacted can apply for government benefits. Here’s their story. ” Source: Code for America.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Leadership and Governance Effective governance in managing customer experience (CX) initiatives worldwide requires strong leadership and a structured approach to implementation. Governance structures should include regular meetings and reporting mechanisms to track progress and address challenges promptly.

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CX 2025: The AI Revolution That Will Leave Your Business Behind

eglobalis

Silos, inconsistencies, and poor governance impede performance. Challenges in AI Integration: Data, Ethics, and Talent While AI presents immense opportunities, businesses face significant hurdles, including: Data Quality : AI relies on clean, integrated data.

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Customer Experience Management: Optimizing Your Strategy for Financial Success

Speaker: Diane Magers, Founder and Chief Experience Officer at Experience Catalysts

You'll walk away knowing how to: DEFINE the most effective CX measures and metrics for your organization MASTER the art and science of quantifying the value of customer experience NAVIGATE common pitfalls in quantifying CX value and gain tips for mitigation ESTABLISH a structured approach to embedding CX benefits into internal processes and governance (..)

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B2B CX – Strategy & Business Alignment

ECXO

Action Point: Establish a cross-functional CX governance team that ensures alignment across all departments. Example: The sales team might promise seamless onboarding , but if the implementation team is overwhelmed , customers will face delays causing dissatisfaction.

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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Many B2B firms also lack a central CX team in one survey, 28% had no coordinated CX governance which underscores the challenge of breaking down departmental barriers. With proper governance structures and accountability measures, they ensure those values translate into sustained actions and measurable improvements.

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