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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Governance mechanisms should be put in place early, led by leadership. For instance, some companies form a CX governance board comprising senior leaders from sales, marketing, operations, services and finance, chaired by the CX executive sponsor. Another key aspect of strategy is prioritization.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions. Real-time Customer Data Platforms (CDPs) integrate data from various touchpoints, offering a unified view of the customer.

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Real-Time Customer Data Platforms (CDPs) : Integrating data from various touchpoints to offer a unified view of the customer. Businesses like Typeform, Alchemer, and Google Forms provide platforms to conduct surveys tailored to specific customer journey touchpoints. Customer Surveys : Fundamental for gathering direct feedback.

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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

They are judging companies on environmental, social, and governance (ESG) claims, and more importantly the action they take. It can be more important than innovation or market dominance. Infuse your purpose into every touchpoint – your brand identity, messaging and content, product and service delivery. Be consistent.

B2B 367
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The Majestic Dance between AI and Humans in CX

ECXO

It is a symphony of interactions that a customer has with a business, a vivid tapestry woven from the threads of every touchpoint, every communication, and every solution used. Innovation, spurred by creativity, ensures that businesses do not stagnate. At its core, AI is a machine, governed by algorithms and codes.

AI 333
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The Double Agents of CX: Who are they and what do they do?

ECXO

According to the Cambridge Dictionary, the definition of a double agent is “a person employed by a government to discover secret information about enemy countries, but who is really working for one of these enemy countries”. It helps you identify key touchpoints, potential pain points, and opportunities to delight customers.

CX 358
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4 Foundational Steps to Improving Service Delivery in Government

Comm100

Improving service delivery in government comes with unique challenges. Governments must be accountable to citizens in a way that the private sector is never constrained by. When improving service delivery in government, efficiency is the first building block. However, it’s not all doom and gloom. Here are the top five. .