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Unlocking the Practical CX Power of Design Thinking for B2B Companies: A Step-by-Step Guide

eglobalis

For B2B companies, this methodology can bridge the gap between customer needs and business objectives, leading to innovation in services, products, and experiences. This collaborative effort led to innovative features like enterprise-specific collaboration tools and tailored user experiences for different industries.

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Growth vs. Customer Experience: A Dilemma?

ECXO

A company that ignores these expectations risks becoming irrelevant, no matter how competitive its pricing or how innovative its product offerings may be. Heres why this is crucial for sustainable growth: Informed decision-making: Insights gathered from customers can drive innovation, identify opportunities, and uncover inefficiencies.

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Vanderbilt Children's Hospital, Masters of CX Design

CX Accelerator

Few would know this better than the team at Vanderbilt Children's Hospital in Nashville, Tennessee. This post will explore the innovative principles of CX design used by Vanderbilt from which we can all benefit! The first thing we saw when we walked into the hospital was a young girl admiring a beautiful dress on display on the wall.

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How to Improve Customer Centricity in Hospitality

C3Centricity

After all, the hospitality industry should be highly customer centric, as it relies on satisfying its guests. However, it can learn a lot from consumer packaged goods (FMCG/CPG), as I shared with industry experts at a Faculty Day of one of the leading hospitality schools in Switzerland. The title of this week’s post might surprise you.

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Behind the scenes: How top hospitality brands deliver 5-star guest service

Zendesk

That said, hospitality brands continue to face challenges that impact their ability to consistently deliver a high level of service to their guests, including: Labor shortages: Like most industries, hospitality companies struggle to maintain staffing levels to pre-pandemic levels, including customer service and guest service staff.

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How Emotion-Driven Innovation Increases Customer Loyalty

Customer Bliss

Ah, the hospital gown. They work at understanding the emotions that are native to certain customer experiences, such as wearing that gown at a hospital or doctor visit. Emotional understanding of customer experiences is often what leads these companies to their most innovative practices. So, practice emotion-driven innovation.

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Meeting Customers Unmet Needs, The New Imperative for 2020

Beyond Philosophy

Innovation to imitation is down to weeks. For example, we did work with Memorial Herman Hospital System in Houston many years ago that wanted to improve their patient experience. Now that we had revealed the actual unmet need, the hospital system could address it. Business Growth has been a challenge for many businesses.