Chip Bell

NOVEMBER 20, 2018

Just, consider of all the stories told about the Mississippi river running over 2000 miles from Minnesota to the Gulf of Mexico near New Orleans. A mighty river can take you many miles, connecting you with countless ports and people along the way. Rivers are still an important source of commerce transportation.

Transportation 64

Transportation Innovation 64

Beyond Philosophy

JUNE 7, 2016

In the Merriam-Webster page defining lagniappe, here’s the description it received: “We picked up one excellent word, wrote Mark Twain in Life on the Mississippi (1883), “a word worth traveling to New Orleans to get; a nice limber, expressive, handy word -‘lagniappe’…. It is Spanish, so they said.” Be distinctive.

Customer Experience 74

Customer Experience B2C Touchpoint B2B 74

Beyond Philosophy

NOVEMBER 28, 2017

We picked up one excellent word”, wrote Mark Twain in Life on the Mississippi (1883), “a word worth traveling to New Orleans to get; a nice limber, expressive, handy word -‘lagniappe’…. It doesn’t require very much in the way of financial investment, innovation or ingenuity. Here’s the reality about experience lagniappe: It isn’t new.

E-commerce 83

E-commerce B2C Artificial Intelligence B2B 83

Lightico

MARCH 23, 2022

Marketing – MGAs often use their expertise to develop innovative marketing strategies. For example, insurance carriers will give MGAs access to products that they wouldn’t otherwise offer. In return, MGAs help insurance carriers sell more policies.

Retail 52

Retail Innovation Sales Customer Service 52