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Marketing – MGAs often use their expertise to develop innovative marketing strategies. They understand what types of promotions will attract new clients and keep current clients coming back. For example, insurance carriers will give MGAs access to products that they wouldn’t otherwise offer.
Bob: The interesting part to me is that to me, all innovations have to revolve around a struggling moment, and that a struggling moment actually exists irrelevant of supply. It would’ve been great to have a picture of that, but the fact is paying attention to where those struggling moments are, they’re the seed for all innovation.
When Clayton Christensen published The Innovator's Dilemma in 1997, the term “disruption” took on a whole new connotation for the swath of the population engaged in the business world. It is Southern NewHampshire University. The crazier the idea, the more intriguing it sounded.” Behind the breakthroughs.
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