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In simple terms, text analytics tools leverage machinelearning, NLP, and other AI capabilities to break down unstructured data from customer feedback, online reviews, customer support chat, etc. Text analytics tools use AI, NLP, and machinelearning algorithms to process and interpret large volumes of text.
Statistical analysis — from simple correlations to multivariate regression, there are many different methods you can apply to draw insights from quantitative data. Keydriveranalysis — identifies the most important factors behind an outcome (e.g. Another key consideration is how easy they are to use.
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