Remove Key Driver Analysis Remove Touchpoint Remove Unstructured Data
article thumbnail

Focus on What Matters Most with Key Driver Analysis

SurveySensum

With AI-driven key driver analysis, you can move beyond intuition and pinpoint exactly what factors matter the most. What Is Key Driver Analysis? For example , if your CSAT score is dropping, running a key driver analysis can help compare different factors that directly affect customer satisfaction.

article thumbnail

Why Voice of Customer Matters (& How To Do It Right)

SurveySensum

A VoC program helps businesses analyze customer feedback across different touchpoints – website, support, in-store visits, mobile app, and more – to identify pain points and fix them before they drive customers away. Map the Customer Journey: What Touchpoint Matters the Most? It all comes down to the customer experience.

VOC 52
article thumbnail

Top 5 Text Analytics Tools: Features, Benefits, and Use Cases

SurveySensum

In simple terms, text analytics tools leverage machine learning, NLP, and other AI capabilities to break down unstructured data from customer feedback, online reviews, customer support chat, etc. Additionally, its multilingual text analysis capabilities allow businesses to analyze customer feedback in various languages.