Lesson #15 Revisited: You Can’t Do This Alone – Building the Right Internal Team for VoC in the Age of AI
PeopleMetrics
FEBRUARY 13, 2025
No matter how talented you are as a customer experience or market research professional, you need a team to build and sustain a world-class Voice of the Customer (VoC) program. Your Best Friend in VoC? If you want a VoC program to work, your IT department must be on board. ITBut Manage the Relationship Wisely First stop: IT.
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