B2B Omnichannel Transformation: Embracing Technology at Every Step
ECXO
SEPTEMBER 6, 2023
This article was originally posted at [link] Integrating touchpoint technologies is a strategic imperative as we all know to create the types of omnichannel experiences that business buyers experience when they purchase something from a consumer brand. What’s different about omnichannel winners? B2B has been paying attention.
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