eglobalis

MARCH 30, 2025

Social media has been a game-changer here: customers often voice praise or grievances on Twitter, Facebook, or WeChat as their experience unfolds. Smart brands use social listening tools to monitor these platforms continuously, detecting spikes in positive or negative sentiment and responding on the fly.

AI 326

AI CX Sentiment Analysis Predictive Analytics 326

Sprinklr

OCTOBER 7, 2021

Competitive benchmarking is not a new concept; in fact, Xerox first began the practice in 1979 to analyze unit production costs in manufacturing operations. The benefits of social listening for competitive benchmarking help your organization compare and inform: Brands’ social performance. Paid strategy.

Social Listening 102

Social Listening CXM Unstructured Data Social Media 102

SurveySensum

SEPTEMBER 19, 2022

Do you know how GoPro, the action camera manufacturer manages to nail customer experience with each new product release? They listen to customers through their dedicated community and forums. There are countless other computing device manufacturers. With social listening, you can cater to all this chatter on the web.

VOC 52

VOC Social Media Voice of the Customer Sentiment Analysis 52