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In accounting, your Net Operating Profit number tells you nothing about causes. Siemens and Unilever, like all the companies I know, use several metrics, data analytics, and KPIs to drive conclusions. For instance, a company’s operating profit number is useless without additional metrics and other supporting information.
In fact, according to research, companies that focus on customer expectations not only grow significantly faster but are 60% more profitable. This can destroy your financial budget and be heavy on your pockets, making compliance non-negotiable. And that’s why, precisely, Ive done the heavy lifting for you.
That’s the behavioral aspect of analytics. The predictiveanalytics tell you “who” to target, but the behavioral data tells you “when” to target them. How many non-profits would like to do some kind of survey, but they don’t have a survey tool? How do you go from predictive to prescriptive?
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