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Traditional customer retention strategies only use structureddata because it’s easier for their models to understand and be trained with. While structured customer data can tell you how many customers may cancel, unstructureddata can reveal your customers’ wants, needs, concerns, expectations, and reasons for potentially canceling.
. “So we’ve seen companies who have basically re-centralized their data into cloud data warehouses, and that is the source of truth. It’s a system of record, and they’re marrying together both the unstructureddata and the structureddata to do really interesting marketing.”.
The following is a unifying framework that gives examples that I hope will make this clear: Making Sense of Unstructured Feedback. The question then becomes this: how do we make sense out of these unstructured comments from customers? There are two options to handle unstructured feedback: humans or machines.
A VOC tool is software that allows you to collect feedback and generate in-depth analysis reports from unstructureddata. The ultimate aim of using it is to derive insights, make data-driven business decisions, and create exceptional customer experiences. . in seconds using machinelearning. Verint ForeSEE.
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