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AI and ML are Taking Digital Marketing to the Next Level

C3Centricity

Before summarising what I presented, I’d like to share some of the ideas and takeaways that I discovered about digital marketing and the impact of AI (artificial intelligence) and ML (machine learning). AI is not one technology: Despite what digital marketers may have hoped, AI is not the solution to all our problems.

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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

The main point here is that we are talking about NPS, but no individual metric can supply all needed information; therefore, I called this article “360 Degree Revolution” since all metrics plus data supply your organization with a much better reality check than anything else.

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The new dawn of Machine Learning

Intercom, Inc.

In the past five years, we’ve seen neural network technology really take off into its own. Building ML products requires balance – it’s pointless to start with the problem if the solution is unattainable, but you shouldn’t start with the tech if it can’t meet real customer needs. AI has been quite overhyped in the past.

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The Current State of AI in BPO Contact Centers

Hodusoft

Just like any other industry, BPO (Business Process Outsourcing) contact centers are swiftly adapting and integrating advanced technologies like contact center software and AI to enhance customer experience and operational efficiency. In simple words, AI is a technology designed to think and perform things as a human would.

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How Can Contact Center AI Change (and Lift) Customer Experience and Engagement?

Ameyo Callversations

In a digital-first post-pandemic world, exceptional customer experience has become a priority without stepping out, and organizations are paying close attention to making it happen with inbuilt AI technologies in contact and cloud centers. A report predicts that the AI market size will reach US$ 270 billion by the end of 2027.

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How AI and Omnichannel Support Elevate Customer Service in Call Center

Hodusoft

The call center sector is one such industry that can benefit from AI-powered technology. Superior call center technology, which leverages AI and omnichannel communication, enables companies to route incoming calls to the right agents and departments as well as to give faster and superior service to customers. It happens by design.”

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Conversational AI: The Beginner’s Guide [2021]

Aquire

Conversational AI today is probably the closest technology has come to mimicking human interactions. If you want to know more about this technology, start here; our beginner’s guide will cover these essential aspects of conversational AI: What is conversational AI? The technology behind conversational AI. Machine learning (ML).

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