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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

The main point here is that we are talking about NPS, but no individual metric can supply all needed information; therefore, I called this article “360 Degree Revolution” since all metrics plus data supply your organization with a much better reality check than anything else.

NPS 461
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The Thrilling Journey of a Customer Experience Leader: The 10+1 list

ECXO

So, I wanted to share some of the main things I do in this role. Harness Data and Analytics: In today’s data-driven world, leveraging analytics to gain insights into customer behavior is essential. You might be wondering what I mean by “10+1” – don’t worry, I’ll explain soon.

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Lesson #16 Revisited: Do You Need a Survey Tool or a True VoC Partner?

PeopleMetrics

When I originally wrote about the need for external VoC partners , the main debate was whether companies should invest in a full-service VoC solution or manage the process themselves with a basic survey tool. AI-powered VoC platforms are emerging, promising to automate everything from data collection to predictive analytics.

VOC 62
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Have You Done These 3 Things to Improve Your CX?

Beyond Philosophy

Predictive analytics. Predictive analytics describes how a company looks at data sets to identify patterns of behavior in Customer groups. Predictions, in this case, are only as good as your data. Target used predictive analytics to determine the Customer’s behavior when she learns she is pregnant.

CX 148
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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. This is somewhat different from predictive modeling vendors who have focused primarily on helping marketers with lead scoring.

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Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?

Customer Experience Matrix

By that standard, predictive analytics is still far from overcrowded. The main reason for this anomaly is that modeling systems are highly testable: buyers give each competitor a set of data, let them build a model, and can easily see whose scores do a better job of identifying right people.

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The Eternal Search for the Silver Bullet in CX

ECXO

Finally, we have data analytics. With the vast amount of customer data available, businesses can delve into the world of predictive analytics and personalization. By understanding customer behavior and predicting their needs, businesses can offer personalized experiences, making customers feel valued and understood.

CX 285