article thumbnail

HubSpot Launches New Version to Deliver Better-Targeted Content

Customer Experience Matrix

The main thrust of the new release was dynamic customization of emails, landing pages, and forms based on each contact’s profile and behaviors. Longer term, I suspect HBase will make it easier to add custom objects and to deal with unstructured and semi-structured data such as Web logs and text comments.

article thumbnail

Customer Data Platforms vs Master Data Management: How They Differ

Customer Experience Matrix

But it does mean that the vendors may be able to meet CDP data requirements, even if you need more than their MDM module to do it. Another likely differentiator is that MDM systems run on SQL databases and work with structured data. Marketing departments are the main CDP buyers and users while MDM is clearly owned by IT.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Automation Beer Goggles: What I Think I Learned at Dreamforce

Customer Experience Matrix

I did attend the main keynote and the “marketing cloud” announcement, but neither contained no major product news and the basic story – that social networks change everything – was true but far from novel. The main reason is so much valuable public information is now available.

article thumbnail

What is customer experience optimization? (+3 actionable tips)

Zendesk

There are three main factors that make up experience optimization: Web experience optimization: using quantitative and qualitative data collection tools (like Google Analytics and customer surveys) to determine how your website or app can be improved upon. Set up tools for collecting customer data.

article thumbnail

Confirmit Genius: Mining for Hidden Truths in Free-form Content

Confirmit

It is tightly integrated with Confirmit Horizons, our comprehensive, multichannel Voice of the Customer (VoC), Voice of the Employee (VoE), and Market Research platform, so you can easily combine structured data from surveys with the depth of insight and unprecedented level of detail available only in open-ended feedback.

VOE 40
article thumbnail

Informatica Buys AllSight and What It Means for the CDP Industry

Customer Experience Matrix

Informatica lays out the contrast quite nicely: they characterize MDM as limited to highly governed, structured data that delivers the “best version of the truth” about master objects (customers, products, supplier, etc.), It illustrates the difference between MDM and CDP. This is one of those questions we still get fairly often.

article thumbnail

A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

According to Buffer , the main customer support metrics are the following: First Response Time Problem Resolution Time Was the Customer Able to Find What They Were Looking For? Text Analytics Text Analytics (text mining) includes a set of techniques that structure information arriving in text format— for instance free text customer feedback.