Lesson #10: B2B VoC and B2C VoC Are Completely Different
PeopleMetrics
JUNE 4, 2019
The sales force becomes a key touchpoint in the customer experience for B2B. Each relationship and each interaction provide touchpoints for VoC feedback in B2B. And, through text analytics and other real-time reporting analytical approaches, answers to key questions are immediate. TEXT ANALYTICS: N/A.
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