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Goebel’s article, “ It’s Time for the VoC to Get a Little Brother: The Voice of the Product,” introduced the idea of the Voice of Product (VoP) to us. Goebel is clear that he thinks the VoP will not replace the VoC. In this episode, we hosted Tobias Goebel ( @tpgoebel ) Product Marketing Principal at Twilio IoT.
A leader in customer experience, he has spent years in leading successful CX, Voice of the Customer (VoC), and marketing teams. Nick Lygo-Baker – CCXP, CMRS, CX Strategy & VoC Expert, Owner & Founding Director at Paradigm CX. LinkedIn : [link] /. Website : [link]. LinkedIn : [link]. LinkedIn : [link]. Website : [link].
Mike Wittenstein ManagementConsultant and Managing Partner at Storyminers. But, NPS can also be misleading if it's not a part of a more comprehensive VoC program amongst other measurement tools and metrics and ideally this VoC program to be part of a complete " Market Information System ". linkedin twitter Why? "
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