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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

Social media has been a game-changer here: customers often voice praise or grievances on Twitter, Facebook, or WeChat as their experience unfolds. Smart brands use social listening tools to monitor these platforms continuously, detecting spikes in positive or negative sentiment and responding on the fly.

AI 357
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The beginner’s guide to competitive benchmarking and how to get started

Sprinklr

Competitive benchmarking is not a new concept; in fact, Xerox first began the practice in 1979 to analyze unit production costs in manufacturing operations. The benefits of social listening for competitive benchmarking help your organization compare and inform: Brands’ social performance.

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Are you getting the most out of your product insights? Here are 19 use cases.

Sprinklr

Quality issues: Identify quality issues early and rectify them at the manufacturing level. He primarily focuses on our Modern Research product and innovating the latest and greatest social listening strategies. Top attributes: Identify top attributes loved by customers, and why. Here are 19 use cases.

CXM 111
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Marketing for Manufacturers: 6 Investments to Build an Unstoppable Force

SugarCRM

But in an industry like manufacturing where value propositions can get very complicated, very quickly, what’s the best way to spend your marketing dollars? That’s certainly a loaded question if we’ve ever heard one, but it’s a question that every manufacturing marketing team must answer nonetheless.

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Why Voice of Customer Matters (& How To Do It Right)

SurveySensum

There are countless other computing device manufacturers. But by direct feedback via surveys with social listening, you get both the structured scores and the unfiltered emotions, giving you a true 360 view of customer sentiment. For instance, Apple. It literally anticipates what customers expect from them and delivers on it.

VOC 52
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Voice of Customer (VOC): Why your businesses should listen?

SurveySensum

Do you know how GoPro, the action camera manufacturer manages to nail customer experience with each new product release? They listen to customers through their dedicated community and forums. There are countless other computing device manufacturers. With social listening, you can cater to all this chatter on the web.

VOC 52