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Social media has been a game-changer here: customers often voice praise or grievances on Twitter, Facebook, or WeChat as their experience unfolds. Smart brands use sociallistening tools to monitor these platforms continuously, detecting spikes in positive or negative sentiment and responding on the fly.
Competitive benchmarking is not a new concept; in fact, Xerox first began the practice in 1979 to analyze unit production costs in manufacturing operations. The benefits of sociallistening for competitive benchmarking help your organization compare and inform: Brands’ social performance.
Quality issues: Identify quality issues early and rectify them at the manufacturing level. He primarily focuses on our Modern Research product and innovating the latest and greatest sociallistening strategies. Top attributes: Identify top attributes loved by customers, and why. Here are 19 use cases.
But in an industry like manufacturing where value propositions can get very complicated, very quickly, what’s the best way to spend your marketing dollars? That’s certainly a loaded question if we’ve ever heard one, but it’s a question that every manufacturing marketing team must answer nonetheless.
There are countless other computing device manufacturers. But by direct feedback via surveys with sociallistening, you get both the structured scores and the unfiltered emotions, giving you a true 360 view of customer sentiment. For instance, Apple. It literally anticipates what customers expect from them and delivers on it.
Do you know how GoPro, the action camera manufacturer manages to nail customer experience with each new product release? They listen to customers through their dedicated community and forums. There are countless other computing device manufacturers. With sociallistening, you can cater to all this chatter on the web.
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