eglobalis

MARCH 30, 2025

Social media has been a game-changer here: customers often voice praise or grievances on Twitter, Facebook, or WeChat as their experience unfolds. Smart brands use social listening tools to monitor these platforms continuously, detecting spikes in positive or negative sentiment and responding on the fly.

AI 356

AI CX Sentiment Analysis Predictive Analytics 356

Sprinklr

OCTOBER 7, 2021

Competitive benchmarking is not a new concept; in fact, Xerox first began the practice in 1979 to analyze unit production costs in manufacturing operations. The proliferation of digital channels combined with the right technology lets you explore data and insights about competitors in ways you couldn’t before. Manual data collection.

Social Listening 102

Social Listening CXM Unstructured Data Social Media 102

SurveySensum

APRIL 28, 2025

There are countless other computing device manufacturers. But by direct feedback via surveys with social listening, you get both the structured scores and the unfiltered emotions, giving you a true 360 view of customer sentiment. Leverage AI-powered analytics to uncover deeper insights from structured and unstructured data.

VOC 52

VOC Social Media Voice of the Customer Net Promoter Score 52