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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

eglobalis

For instance, Oracle uses its Oracle CX Unity platform to unify customer data across touchpoints , enabling businesses to create personalized experiences at scale. For example, a manufacturing client of SAP reduced downtime by 20% by leveraging predictive maintenance insights.

B2B 385
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B2B CX – Strategy & Business Alignment

ECXO

Identify which customer touchpoints are most critical to revenue generation, retention, and operational efficiency. Example: A SaaS company may find that improving the onboarding journey reduces churn , while a manufacturing firm might prioritize faster issue resolution in after-sales support.

B2B 311
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Customer experience spans many touchpoints and processes trying to fix everything at once can overwhelm the team and dilute resources. Modern platforms also enable real-time dashboards that visualize the customer journey showing touchpoint metrics and drop-off points which helps teams pinpoint where improvements are needed.

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DONE IS BETTER THAN PERFECT

Futurelab

When it comes to experiences,smooth and easy across all touchpoints will always beat outstanding in one, but bad in another. The greatest manufacturer in the worldToyotahas it down to a core principle, Kaizen, which means continuous improvement. As a CX manager, starting with whats achievable will also save you from a burnout.

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How to Define and Execute a B2B Customer Experience Strategy

eglobalis

Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints. This includes regular touchpoints with sales and support teams who interact with customers on the ground. In response, Schindler developed a more comprehensive CX approach.

B2B 375
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Designing a differentiated B2B experience – a 22 step challenge

ECXO

Define your brand values and messaging – having a clear set of brand values and messaging is essential to creating a consistent experience across all touchpoints. How do customers experience your brand – across touchpoints? What does your business stand for – what makes you unique? How does your messaging build trust?

B2B 390
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Driving Product Excellence and CX with Smart Technology Solutions

SurveySensum

WellPCB For physical manufacturing, a lot of companies are using smart technology solutions to make their services more efficient, productive as well as affordable for all clients and customers. WellPCB as an example, is one of the biggest and perhaps most skilled board manufacturers in China.