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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Storytelling is a powerful tool here sharing real customer stories, both successes and failures, can help employees emotionally connect to the impact they have on customers. Some companies bring the voice of the customer into internal meetings by playing recorded client feedback or inviting customers to speak about their experience.

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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

By leveraging AI in this way, companies effectively listen to customers continuously without bombarding them with questions. They capture the voice of the customer as it is naturally expressed. This not only reduces the need for separate follow-up surveys after interactions, but it also provides richer context.

AI 349
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IS YOUR PROCESS SOMEONE’S PAIN?

Futurelab

But I would still argue that the biggest customer impact can be made by changing something mundane and familiar, often barely visible on the outside. A client of ours, a testing device manufacturer, had a service contract that promised replacement of broken equipment within the next 3 business days.

VOC 162
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EACH NUMBER COUNTS

Futurelab

When I presented customer feedback to a global leader in steel manufacturing, the management team was very happy with the overall scores (which were pretty decent). They were especially pleased with the page where we had grouped the results based on the contribution of the customers. Feedback is not about the averages.

VOC 147
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Why Voice of Customer Matters (& How To Do It Right)

SurveySensum

Why Does Listening to the Voice of the Customer Matter? What do your customers really think about your brand? Heres the thing – 77% of customers have a more favourable view of brands that ask for and accept customer feedback. Thats where Voice of Customer (VoC) programs come in! Frustrated?

VOC 52
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Four Ideas for Navigating Backorders with B2B Customers

Heart of the Customer

As 2018 wrapped up, we finished mapping three very different B2B journeys – healthcare, manufacturing, and distribution. We found one major consistency: customers in all three reported recent backorder issues. The customers were all businesses, but that’s where their similarities ended.

B2B 84
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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

While great customer service is expected by customers, their primary expectation of value is to have no need to contact the Service organization. Voice-of-the-customer is often viewed by customers as doing the company a favor, sometimes as drudgery, sometimes as a way to get rapid help, sometimes as an exercise in a black hole.