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Both Work With Unstructured Data : Both text and sentiment analysis deals with unstructured customer data and feedback, such as texts, emails, surveys, social media conversations, online reviews, etc. Both techniques transform raw text into structureddata that can be analyzed for patterns and trends.
When the traditional customer retention model doesn’t operate as a whole, retention activities become fragmented across different channels and functions, making it challenging to leverage customer data from multiple touchpoints. StructuredData Over-reliance. to deal with customers requesting cancellation.
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