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So, how do you make sure that every single customer is experiencing the brand the way you intended? Operational measures of brand promise execution, like mysteryshopping, provide a vital link between what you expect and the customer’s reality.
So, how do you make sure that every single customer is experiencing the brand the way you intended? Operational measures of brand promise execution, like mysteryshopping, provide a vital link between what you expect and the customer’s reality.
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