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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

It’s essential to move beyond singular transactional satisfaction and focus on consistent, longitudinal insights to truly understand customer behaviour and preferences. In accounting, your Net Operating Profit number tells you nothing about causes. The exact same criticism can be made about every metric for everything.

NPS 490
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From cost center to value driver: how support metrics are evolving

Intercom, Inc.

In the not-too-distant past, customer support was viewed as a cost center – a necessary, but non-profitable, part of a business. Today, more and more businesses are realizing the true bottom-line value that incredible customer service brings to a business – customer loyalty , retention, and advocacy to name but a few.

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Using Voice of the Customer Strategies for Better Customer Insights

Confirmit

Top-performing businesses pay close attention to how their customers feel about their experiences with a product, brand or business. Solutions including Voice of the Customer (VoC) programs can help deliver those crucial insights. Voice of the Customer Webinars.

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Customer Experience Journeys: Map for Actionability

ClearAction

Use icons and color-coding as shorthand to save space in conveying the customer experience, in order to make space for the "so what" Over time, super-impose other business intelligence on the map, such as quantification of the problem/consequences to all parties, customer ratings from other voice-of-the-customer sources, etc.

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2020 Customer Experience: 20 Wishes

ClearAction

You’ll reap higher value in perpetuity: customer experience annuities. As you remove hassles you’ll build customer trust. Profitability (cost savings) is the best path to CX-inspired growth. Customer-facing roles communicate or deliver value. Non-customer-facing groups create or limit value.

CXM 120
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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

All of these terms are components of customer experience management (CEM), which is the broadest and deepest way of viewing customers and their role in the success of any organization (for-profit, non-profit, or government). The purpose of any organization is to serve a customer need.

CRM 66
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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

All of these terms are components of customer experience management (CEM), which is the broadest and deepest way of viewing customers and their role in the success of any organization (for-profit, non-profit, or government). The purpose of any organization is to serve a customer need.

CRM 59