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CX 2025: The AI Revolution That Will Leave Your Business Behind

eglobalis

Rethinking Customer Loyalty Metrics: Beyond NPS The Net Promoter Score (NPS) , once heralded as the ultimate measure of customer loyalty, is now under scrutiny. Critics argue that NPS oversimplifies complex emotions and fails to provide actionable insights that drive meaningful change.

AI 221
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions. Real-time Customer Data Platforms (CDPs) integrate data from various touchpoints, offering a unified view of the customer.

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How to Improve Customer Experience: A Step by Step Guide

Lumoa

Voice of the customer: where to start? Customer experience matters across all the channels and all the touchpoints of the customer journey. Recommended reading: Business value and ROI of customer experience: the step-by-step guide How to justify a CX program to your CEO Voice of the customer: where to start?

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Why Silos in 2020’s CX Aren’t Your Real Problem—And What You Should Focus on Instead

eglobalis

Establish a Cross-Functional Leadership Team Start by creating a cross-functional leadership team that promotes collaboration across departments. Take, for instance, a company that uses Net Promoter Score (NPS) as a shared KPI across all departments. The result?

CX 337
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Beyond the Basics: Why the Traditional Customer Experience Education Model is Outdated

eglobalis

These pillars include the basics: customer journey mapping, touchpoint analysis, feedback loops, and internal operational alignment. Bain & Company [link] Bain, creators of the Net Promoter Score (NPS) framework, continues to push this model despite its increasingly exposed limitations and frustrated results.

Education 345
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Building a Customer Experience (CX) Strategy

CX Accelerator

However, many are unsure where to start, which leads to a common question, “How do you build a customer experience strategy?” NPS, CSAT, CES, etc.)?How Begin with identifying and mapping your company’s major touchpoints and performing a gap analysis. Hence, if you start with the EX, you will improve your customer experience.

CX 261
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How to Improve Customer Experience: A Step by Step Guide

Lumoa

Customer experience management brings discipline to this somewhat vague and soft area: by establishing a systematic process for collecting, analyzing and acting on the customer feedback, you’ll be able to start taking the customer experience in control. Voice of the customer: where to start? Why did we choose NPS?