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Evaluate both structured and unstructureddata to develop a comprehensive understanding of your customers and their interactions with your brand. Structureddata is quantitative information such as names, geolocations, and credit card transactions. Or, say you want to get a pulse on customer loyalty.
Both Work With UnstructuredData : Both text and sentiment analysis deals with unstructured customer data and feedback, such as texts, emails, surveys, social media conversations, online reviews, etc. Both techniques transform raw text into structureddata that can be analyzed for patterns and trends.
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